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NEW ARRIVALS

NEW ARRIVALS

Because your hair deserves more than just care, SHOP NOW and meet your perfect hair soulmate!

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

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INNOVATIVE, WEIGHTLESS, SUSTAINABLE.

Inspired by the same philosophy as skincare, KEVIN.MURPHY products are weightlessly designed to deliver performance, strength, and longevity. Blending advanced science with the finest natural ingredients, they empower you to recreate high-fashion runway looks—whether in the salon or at home—while staying kind to the environment.

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THE JOURNAL
7 Fashion Trends You Need to Know This Season

18/09/2025 ; 16:55

7 Fashion Trends You Need to Know This Season

Meet the experts:Pascal Van Loenhout, DESIGN.DIRECTOR - Cutting Internationally acclaimed Belgian hair stylist and global creative director. As owner of the seminal boutique salon and academy, Pascal van Loenhout, travels the globe to share his signature style of bespoke minimal cutting on iconic stages from the Royal Albert Hall to Milan, Cape Town and Las Vegas. Appointed by Kevin Murphy, Pascal has held the position of ‘KEVIN.MURPHY Design Director’ since 2014. Wade Blackford, DESIGN.DIRECTOR — Styling A key part of the KEVIN.MURPHY team from session styling to education, Blackford is an internationally recognised editorial stylist both behind the scenes and on the mainstage. From founding The MIRRORBOX to winning the Australian Hair Fashion Awards “Avant Guard” category and mentoring other educators and stylists, Wade creates looks and textures that standout from set to street. Talking The TrendsShorter LengthsFrom the mid-lengths to bobs and the lived-in pixie—everywhere we look, individuals are looking to shed some length and play with their look. As many return to their natural roots, enhancing colours that play off their base shade, having fun with their length is the obvious way to get creative this season. And when it comes to adding a playful touch to your look, it all comes down to the personalisation. What The Experts Are Saying: Haircuts are no longer a one-size-fits-all option, and they haven’t been for a while. And while personalisation has always been key, this season stylists are pushing the envelope—creating statement looks with shapes tailored to each person. “Customising shapes with a contemporary feel is exactly what everyone is looking for now, and this stems from suitability. With the evolution of long and mid-length shapes, we notice a fresh direction towards square outline, contradicting seamless or multi-textured layers.” Says Van Loenhout. A great example this season is Bob haircut coming back strong with a '90s-inspired feel. For even shorter lengths, Van Loenhout explains that trends are leaning into the lived-in pixie cut with even more natural texture and movement for an editorial-inspired wash-and-wear look. “By watching the movements and acknowledging the needs of the individual, we can create a style that reflects their personality and lifestyle.” Says Van Loenhout. "From here, how we successfully introduce a new wave of bobs or pixies depends on the length and the precision in technique, combined with a visual harmony of imperfection,” he adds. And when it comes to needs, most clients today are looking for quick and easy styling options. Which is why Van Loenhout suggests adding NIGHT.SHIFT as part of any routine, especially with shorter lengths. With the power to work overnight and add 12 hours of hydration that works overtime*, this leave-in serum gives your hair the hydration and strength it needs to start the day with effortless shine. Overall, movements seen today are shaped by both the stylist and what t 

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Behind the Art Designing Our Most Giftable

17/09/2025 ; 23:51

Behind the Art Designing Our Most Giftable

You can move across the country or to another continent and still feel a sense of home for certain places, people, or even dwellings. The concept of home is strong in our hearts, especially around the holidays, and whether you’re spending yours with friends, family or even second families, this holiday season we’re sharing a bit of our home with you.The holiday season is a magical time with twinkly lights, excitement, gifts, friendly faces and plenty of holiday affairs. Whether you’re heading home for the holidays or starting new traditions wherever you are, there are certain traditions we love to pay homage to. And this year, we’re honouring our Australian heritage by packaging the 2025 Holiday Gift sets in an extra special keepsake.In an exclusive collaboration with Australian Aboriginal Artist and proud Bundjalung woman, Holly Sanders—she has created custom artwork in a series titled Homeward Journey to Country for our limited-edition holiday gift sets. Each work of art speaks to the connection between hair, culture and the journey back to what truly grounds us and is inspired by the rich heritage of Australia’s First Nations peoples. With a variety of shapes, colours and patterns, these works present the story of belonging, of rituals, of connection and of home.The 6 original pieces were created with Acrylic on Canvas, then transformed into premium keepsake boxes for our curated gift sets this year. Each piece features the colours that coincide with our regimens, in thoughtful shapes and patterns that let your hair reflect the joy of coming home. In addition to gifting you a piece of our home, we can only hope that these boxes find a new home as part of your belongings. Thoughtfully designed to be used long after the holidays, here are a few of our favourite ways to hold onto your box a little longer.Giving Your Gifts a Second LifeThe reusable keepsake cases were designed with love and longevity in mind. As a brand that has always put sustainability at the forefront, these gifts are meant to be held on to. Once gifted, simply slide off the recyclable sleeve and reuse the beautifully designed box.1. Add An Artistic Touch to Your Station Whether you’re a stylist in the salon or have your own beauty station set up at home, these cases are the ideal place to store your favourite essentials like clips, brushes or other bits and bobs.2. Artful OrganisationWhether it’s your home desk or vanity, having a place to organise your trinkets is key. Instead of buying organisers this season, utilise this keepsake case to keep things like pens, paper, cards, makeup, skincare or other keepsakes tidy.3. Re-Gifting Made EasyIf you’re the person who is always in need of gift bags and boxes, this keepsake is the ideal box to regift in. Gorgeously designed and easily reusable for years to come, this is one gift that you'll be happy to keep on giving.4. To Keep Crafts or Sewing SuppliesFrom random buttons to crafts for you or the kiddos, having a spot to store trin

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